Digital Signage Marketing

Digital Signage Submission Guidelines

In an effort for University departments and registered student organizations to increase publicity for on-campus events, Student Centers has established a process in which groups can advertise their events and programs on the digital signage TVs in the Healey Family Student Center and Leavey Center.

All electronic displays must fall into accordance with the university and Student Centers’ regulations for Posting Materials. All submissions must prominently display the name and contact information of the sponsoring University department or Access-to-Benefits student organization.

Postings must contain correct event date, time, and location. Events must be scheduled and confirmed prior to posting advertisement.

Please click the button below to open and complete the Digital Marketing Submission Form.

Digital Marketing Submission Form

Process for Submission of Events for Display

In order for Student Centers to publicize your event, please complete the following steps:

  1. If your event is occurring on-campus, make sure your event space(s) is confirmed by the appropriate scheduling office. If your event is occurring off-campus, please include contact information of an administrator within the University department or student organization that is sponsoring the event.
  2. Upon confirmation of the event, create a digital flyer or image for your event.  The advertisement should be in landscape (horizontal) orientation.  If you would like your display to have more than one slide and scroll as a slideshow display, make sure they are created on the same file.
  3. All approved marketing materials will be added to a general rotation for postings on campus, typically appearing for 15 seconds within the rotation.
  4. Postings will be displayed for seven days unless otherwise directed (and at the discretion of Student Centers). Once the event has been completed, your posting will be removed from the daily rotation.
  5. If changes/edits need to be made to a slide that is currently in rotation, please contact studentcenters@georgetown.edu.

General Operating Guidelines

  • The maximum allotted time for a posted messages is 10 seconds per advertisement. Since messages vary in length, the number of messages displayed will vary from day to day.
  • Messages are limited in duration to a maximum of 7 consecutive days, unless an exception is granted by the Healey Family Student Center.
  • The Healey Family Student Center reserves the right to edit messages to promote brevity and uniformity.
  • The Healey Family Student Center will also determine the priority of messages as outlined below. Priority postings on the display monitors will be general interest postings to the entire university community as a whole. Messages directed at specific or limited audiences will be considered low priority postings and will only be posted when space is available.

Displays will be approved according to the following priorities, in order:

  • Administrative information of concern to all students.
  • Events open to the entire university community that are occurring on-campus and sponsored by university departments or registered student organizations.
  • Events open to the entire university community that are occurring off-campus and sponsored by university departments or registered student organizations.
  • General information announcements that are of interest to the entire university community.
  • Messages that promote the commercial interests of off-campus businesses and organizations that are associated with the use of Georgetown Dining Debit Dollars/Flex Dollars.
  • Events sponsored by university departments or registered student organizations that are not of interest to the entire university community.

The following types of electronic displays are not permissible:

  • Messages that promote the commercial interests of off-campus businesses and organizations not associated with the use of Georgetown Dining Debit Dollars/Flex Dollars.
  • Messages that promote membership in groups or organizations that are not open to the entire university community.

Due to high volume, the Healey Family Student Center is unable to post weekly meeting announcements.

The Healey Family Student Center will notify campus departments and student organizations within 48 hours of submission if the electronic message board request is approved/denied or if more information is needed before posting a message.

The Healey Family Student Center has the right to determine if all event related postings are in compliance with applicable Georgetown University guidelines and policies.

Questions about the electronic displays should be directed to the Healey Family Student Center at digitalsigns@georgetown.edu or call (202) 687-6111.