Digital Signage Marketing

Digital Signage Submission Guidelines

Student Centers offers digital signage in the Healey Family Student Center and Leavey Center to help University Departments and registered Student Organizations promote on-campus events and initiatives. These TV screens are prominently featured in lobbies and elevator bays.

Digital Marketing Form

Key Requirements:

Submission Form: Use the Digital Marketing Submission Form to submit your request.

Sponsorship Info: Include the name and contact details of the sponsoring University Department or Access-to-Benefits Student Organization. Unaffiliated, external, or non-access organizations are not permitted to advertise without the explicit permission of Student Centers and any other affiliated bodies (e.g., Auxiliary Business Services & Real Estate, Office of Public Affairs, Center for Social Justice). External content must be of direct, positive benefit to the Georgetown community (e.g., restaurant discounts, free concert tickets).

Event Details: Include the correct event date, time, and location. Events must be scheduled and confirmed before submission.

Process for Submission of Events for Display

  1. Event Confirmation:
    • On-campus events: Ensure the event space is confirmed by the appropriate scheduling office before submitting your ad.
    • Off-campus events: Provide contact info for a sponsoring University Department or Student Oganization administrator.
  2. Create Your Advertisement:
    • Design a landscape (horizontal) digital flyer still image or short video.
    • Digital Signage is a visual marketing medium; there cannot be sound.
    • Submit each digital flyer separately.
  3. Approval & Display:
    • Approved materials will rotate on campus displays, appearing for 15 seconds per cycle.
    • Ads run for 14 days unless otherwise specified.
  4. Edits:

Display Guidelines

  • Still Image Ads appear for 15 seconds each.
  • Video submissions can be no longer than 30 seconds in length unless granted an exception.
  • Messages are limited to 14 consecutive days unless granted an exception.
  • Content is prioritized as follows:
    1. High Priority: University-wide administrative information.
    2. Events open to all on-campus, sponsored by departments or student organizations.
    3. Events open to all off-campus, sponsored by departments or student organizations.
    4. General university-wide announcements.
    5. Promotions for businesses tied to Georgetown Dining Debit/Flex Dollars.
    6. Events targeting smaller, specific audiences.

Not Allowed:

  • Weekly meeting announcements.
  • Ads for off-campus businesses not affiliated with Georgetown University.
  • Membership ads for exclusive groups.

Additional Notes

  • Requests are reviewed within 4 business days, and you’ll be notified of denial or needed changes.
  • Student Centers ensures compliance with Georgetown guidelines and reserves editing rights, including removal of ads at its discretion for content or brevity.
Digital Marketing Form